![]() Listeners will be able to view and engage with Clips on your artist profile, on album pages, and on our new Countdown Pages. They’re designed to put you and your music front-and-center, so they can be attached to your artist profile, to a song, to an album, or to an upcoming release. ![]() What Clips are (and what they aren’t)Ĭlips are short, under-30-second vertical videos that are uploaded directly to Spotify for Artists. ![]() ![]() While we continue the roll out, bookmark this page and read on for important info to help you get started – like how to upload, best practices for your videos, and tips and inspo to help you create a world around your music with Clips. We’re unlocking this feature for thousands of artists this week and we’ll be opening it up to more and more artists in waves throughout spring 2023. It gives you a way to inspire fandom and long-term success – not quick hits tied to the latest meme. Unlike other short-form video platforms, Clips on Spotify are attached to artist profiles and can be attached to tracks and albums – putting your music at the center of the experience so viewers can easily listen after watching your videos. It often gets cut into soundbites and is pushed to the background, while the artists are anonymized and content creators are put front-and-center. With more videos being uploaded and watched than ever before, it’s increasingly difficult for artists to break through the sea of content creators to reach new listeners and connect with fans in a way that will build lasting fandom – not just a quick viral success.Īnd on many of the most popular channels for social video, music isn’t the priority. Every minute, people around the world stream one million hours of content online, with each individual watching an average of 19 hours of online video a week in 2022.
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